Omnichannel Messaging & Campaign Management

One message.
Every channel.
Always delivered.

omniServ reaches your audience across WhatsApp, RCS, SMS and Voice — and when one channel fails or goes unread, it automatically falls through to the next. A customer you would have lost on WhatsApp still gets the SMS, and if that fails, the call.

4 channels, one ladder Prepaid wallet billing Per-customer controls
June Payment Reminder live · 4-step ladder
WhatsApp Primary — template message Delivered
RCS If unread in 30 min Fallback
SMS If RCS undelivered Fallback
Voice Last resort — IVR call Fallback
What is omniServ

A single engine for every messaging channel

Most campaigns fire one channel and hope. omniServ treats your channels as a fallback ladder: it tries the best channel first, watches what actually happened, and moves to the next only for the contacts who need it. You reach more people, and you only pay for the steps you actually use.

WhatsApp

Rich template messages with media and buttons, delivered through your WhatsApp Business account.

RCS

Branded, interactive messages on Android — with graceful fall-through to SMS when the handset has no RCS.

SMS

Universal reach. Every phone, every network. Billed per segment so long messages cost fairly.

Voice

Automated IVR calls for the contacts nothing else reached — the last rung that still gets through.

How the fallback engine works

Set the ladder once. The engine does the rest.

A background processor walks every contact through your channel sequence, evaluating the real delivery outcome at each step before deciding whether to move on.

Build the ladder

Drag your channels into order — WhatsApp ➔ RCS ➔ SMS ➔ Voice — and set, per step, what counts as a failure and how long to wait for a read receipt.

Launch to an audience

Upload contacts with merge variables like {#name#} and {#amount#}. The engine queues one job per contact and freezes the audience at launch.

Dispatch & evaluate

Each contact is sent on channel one. Delivered or read? Done. Failed, undelivered, or unread within your window? The engine triggers the next channel — and bills only for what was sent.

Watch it live

A real-time dashboard shows sent, delivered, failed and fallback counts per channel layer, with a running spend and per-contact activity feed.

Why fallback wins

More of your audience, actually reached

A single channel leaves everyone it missed behind. A fallback ladder catches them on the next one — so the same contact list turns into far more delivered messages.

0%
Audience reached
across the full ladder, vs a typical single channel
0
Higher effective reach
contacts a lone channel would have missed, recovered
0
More conversions
from reminders that finally land on the right channel
0
Lower cost per reach
pay for the cheap channel first; escalate only when needed

Illustrative figures — actual results depend on your audience, channels and message.

The platform

Everything a messaging operation needs

Built for a provider running many customers — with the billing, controls and audit trail that demands.

Prepaid wallet billing

Per-customer, per-channel rates to four decimal places. Every send is debited atomically; a campaign pauses itself the moment funds run out and resumes on top-up.

Feature & channel controls

Enable channels and app sections per customer. Revoke a channel and running campaigns stop using it on the next tick — no edits required.

Audience manager

Import CSV or Excel with automatic column mapping, variable detection, de-duplication and a tenant-wide suppression list.

Fallback analytics

See exactly how many contacts each fallback channel rescued — and what those rescues cost — so you know the ladder is earning its keep.

Activity & audit trail

Every login, campaign launch and wallet movement is recorded, so you always have a clear history of what happened on your account and when.

API & webhooks

Programmatic campaign control, plus signed webhooks for delivery, read, failure and fallback events pushed straight to your systems.

What you get

Your own omnichannel portal

Everything you need to run campaigns across every channel, from one account — with live visibility and a wallet you stay in control of.

Campaigns that don't give up

  • Visual fallback builder — order your channels and set the trigger for each step
  • Choose what counts as a failure: undelivered, unread within X minutes, no answer
  • Schedule ahead or launch now, with a per-minute send throttle
  • Reusable templates with {#name#} merge variables per channel

Audiences, done right

  • Import CSV or Excel with automatic column mapping and variable detection
  • Duplicates removed and invalid numbers flagged on upload
  • Tag and segment contacts into reusable lists
  • A suppression list that keeps opt-outs out of every campaign

Live visibility

  • Real-time dashboard — sent, delivered, failed and fallback counts per channel
  • A per-contact activity feed as the campaign runs
  • Pause, resume or cancel any campaign mid-flight
  • Reports that show exactly how many contacts each fallback channel rescued

Wallet you control

  • Prepaid balance with a detailed, per-transaction ledger
  • See the exact cost of every message, on every channel
  • Campaigns pause automatically before your balance goes negative
  • Low-balance alerts so a send is never cut off by surprise

Ready to reach everyone?

Already have an account? Sign in and build your first omnichannel campaign. New here? Talk to our team — we'll get you set up.